Car Ads Increase Web Traffic by 3x

Upon further analysis of the data, we notice a substantial 405% surge in direct traffic, escalating from 46.6k to 235.5k. Simultaneously, organic traffic experienced a 52% uptick during the campaign period. These significant increases in both direct and organic search traffic suggest a larger flow of visitors possibly stemming from offline activities, like car advertising especially since the campaign period aligns with the surge in direct traffic.

The connection between direct and organic traffic and car advertising stems from the fact that this traffic comes from visitors who either typed sirim.my directly into their browser or searched for Sirim using a search engine. Such behaviors are indicative of visitors who have learned about the brand through means not directly traceable to digital marketing efforts, suggesting exposure to the brand via other, non-digital channels at the same time period.

Through a process of elimination, we've noted only nominal traffic originating from other digital sources. This observation suggests a lack of investment or effort in these alternative channels during the observed period.

Conclusion

Upon ruling out alternative impact factors, this case study suggests that the significant surge in traffic can largely be credited to outdoor advertising mediums such as car advertisements. This conclusion is drawn from the correlation between the timing of the car ad campaign and the uptick in direct traffic.