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Lorry Advertising

Maximize Your Reach with Lorry Advertising

Transform your ads into mobile billboards that travel through high-traffic areas, reaching thousands daily. Experience unmatched visibility and engagement. Mobilize your message and dominate the outdoor advertising space with our large format mobile lorry advertising solutions.

Lorry Advertising to
Boost Brand Visibility

Lorry advertising plays a vital role in the out-of-home advertising landscape, offering a powerful means to boost your brand visibility. By turning vehicles into mobile billboards, companies can significantly enhance brand awareness, reach a broader audience, and make a lasting impression.

Advantages of
Lorry Advertising


High Visibility and Impact

Experience high visibility and impact with lorry advertising. Compared to cars, lorries offer a larger advertising space, making your brand's message and creative more noticeable. The extensive canvas ensures your ads stand out and are easily seen from a distance, maximizing exposure and making a lasting impression on potential customers.


Cost-Effective Solution

Lorry advertising offers more value for money compared to other out-of-home (OOH) media. With mobile ads constantly on the move, your brand gains extensive city-wide exposure compared to static placements.

In other words, avoid investing all your marketing dollars in just one location.

Why Choose VOOH’s On Lorry Advertising Services?

Regardless of the size or status of your business - multinational corporation, B2B enterprise, B2C company or D2C brand, all businesses can capture the following returns from our lorry advertising service:
Convenience

Target nationwide or specific cities from one media solution. No need to deal with multiple lorry owners.

Experience

Over 7 years of experience, installed over 13,000 ads and tested hundreds of car ad designs.

Best performing Fleet

We use lorries with the highest mileage to make sure your ads get the maximum exposure.

Data Driven

Enchanced by data-driven measurement and reporting.

Enchanced Brand Recognition

Proven to increase brand recall and keep your brand top of mind. The 2019 Outdoor Advertising Study conducted by Nielsen found car advertising to have among the highest brand recall with 64% of consumers recalling ads seen on cars.

Types of
Lorry Advertising

Choose from a variety of ad formats on vans.

Lorry Sticker Advertising

Operating on a tighter budget? You can still make every cent count with stickers. For a fraction of the vehicle wrapping cost, you can transfer the savings from the wrap to get more vans to increase brand awareness by four to five times.

Partial Lorry Wrap Advertising
Leverage your brand's visibility with professionally designed partial wraps on our one or three-tonne lorries, utilizing the largest mobile billboard for maximum exposure.
Full Lorry Wrap Advertising
Maximise your brand exposure by using the one or three tonne lorries which are the largest mobile billboard size you can use for maximum visibility.

Let us make your Brand Memorable

How Does Our Lorry
Advertising Work?

At VOOH, we do all the heavy lifting so you can focus on the bigger picture. Our process is designed to deliver maximum results for your brand. We follow a systematic approach to ensure that your advertising campaigns are executed flawlessly and achieve the desired objectives.

About

We will scope out your campaign goals, target area and campaign requirements.

Market Selection

Identify the geo-targeted area you would like to cover. You can select from single or multiple cities. Or go even granular and target specific areas in a city.

Vehicle Selection

Choose the type of vehicle, fleet size and campaign duration. Apart from cars, you can also choose to advertise on a motorbike, 4x4 pickup truck, van or lorry.

About

Whether you choose to design the artwork on your own or leverage our team of skilled and experienced designers we'll create designs optimised for conversion. Either way, our team will guide you through the design process with our industry best practices developed from testing hundreds of car ad designs.

Placement

For car wrap advertising campaigns we will conduct a test mockup on the car to check and make sure the final artwork is placed in the most visible areas.

Final Artwork

You will review and approve the final design before going into production.

About

While the final artwork (FA) is sent for production our ops team will begin work on assembling the fleet.

Driver Sourcing

We only use e-hailing drivers from platforms like Grab and AirAsia with high driver ratings. Drivers on these platforms have already undergone thorough background checks to maintain a professional service level. Our team conducts further background checks to get you the drivers with the highest mileage best driver rating.

Installation

The driver will be scheduled to install the printed artwork on their cars. During the installation, drivers will be briefed about the campaign and we will record necessary information such as visuals of the vehicle and mileage.

About

Gain valuable insights into your campaign's performance through detailed tracking and analytics, allowing you to optimise your advertising strategy for better results.

Monitoring

After your campaign is launched our team will conduct regular checks to make sure that the stickers or wraps are in good condition and the drivers are actively driving.

Reporting

Clients will receive monthly reports on the performance and proof of delivery of their campaign. Not enough? You can also opt for live tracking and advanced reporting solutions to up your campaign analytics and tracking.

 

Book a Call

In 10 minutes we'll get your requirements and give you a quote.